Laura Cleary
About Laura Cleary
Laura Cleary is a Research Director at YouGov, where she has worked since 2021. She has extensive experience in research management, having held senior positions at various organizations, including InMoment and MaritzCX.
Current Role at YouGov
Laura Cleary serves as the Research Director at YouGov, a position she has held since 2021. Based in Portland, Oregon, she is responsible for overseeing research initiatives and directing projects that align with the company's strategic goals. Her role involves leveraging research insights to inform marketing strategies and enhance client engagement.
Previous Experience at InMoment
Before joining YouGov, Laura Cleary worked at InMoment as a Senior Research Manager/Client Success from 2020 to 2021. In this remote role, she focused on client success strategies and research management, contributing to the company's efforts in enhancing customer experience through data-driven insights.
Background in Research and Analysis
Laura Cleary has extensive experience in research and analysis, having worked at The Dieringer Research Group as a Senior Research Analyst from 1995 to 2009. She later held the position of Senior Research Manager at MaritzCX from 2014 to 2020 and served as a Senior Account Director at Market Probe from 2009 to 2014. This diverse background has equipped her with a strong foundation in research methodologies and client relationship management.
Educational Qualifications
Laura Cleary studied at Illinois State University, where she earned a Bachelor of Science degree in Marketing. Additionally, she attended Moraine Valley Community College, achieving a degree in University Studies. Her educational background supports her expertise in marketing strategies and research analysis.
Published Work and Recognition
Laura Cleary co-authored an article titled 'Brands and Passion – How Hot Brands Stay Cool in a Changing World,' which was recognized as a 'Top Article' in Survey Magazine. This publication highlights her insights into brand management and the dynamics of consumer engagement.