Laura Mara
About Laura Mara
Laura Mara is a Senior Data Processing Executive at Yougov in London, where she has worked since 2017. She holds a Master's degree in Public Relations and has extensive experience in data processing and analysis, having previously worked at Millward Brown and Ipsos Interactive Services.
Work at YouGov
Laura Mara has been employed at YouGov since 2017, serving as a Senior Data Processing Executive. In this role, she is responsible for overseeing data processing operations, ensuring accuracy and efficiency in data handling. Her position at YouGov has allowed her to leverage her extensive experience in data analysis and processing, contributing to the company's market research initiatives. Based in London, Greater London, United Kingdom, she has played a significant role in enhancing the company's data-driven decision-making processes.
Previous Experience in Data Processing
Before joining YouGov, Laura Mara worked as a Data Processing Analyst at Millward Brown from 2007 to 2015 in New York, New York, United States. During her eight years at Millward Brown, she developed her skills in data analysis and processing. Following this, she held the position of Senior Data Processing at Ipsos Interactive Services from 2015 to 2017 in Romania. Her cumulative experience in these roles has equipped her with a robust understanding of quantitative research methodologies.
Education and Expertise
Laura Mara studied at Academia De Studii Economice Din București, where she earned a Bachelor's Degree in Marketing from 2004 to 2008. She furthered her education by obtaining a Master's Degree in Management and Public Relations from the same institution between 2008 and 2010. Her academic background, combined with her expertise in Consumer Behavior and Customer Insight, provides her with a comprehensive understanding of market trends and data-driven strategies.
Analytical Skills and Methodologies
Laura Mara possesses strong analytical skills that enhance her proficiency in data analysis. Her expertise is crucial for effective quantitative research methodologies, allowing her to interpret complex data sets and derive meaningful insights. This skill set supports her role in data processing and contributes to the overall effectiveness of market research initiatives.