Laura Parker
About Laura Parker
Laura Parker serves as the Associate Director of the Connected Data Research Team at YouGov, where she has worked since 2021. With over 12 years of experience in the research industry, she specializes in providing actionable insights across various sectors, including Travel, Retail, Loyalty, and Media.
Current Role at YouGov
Laura Parker serves as the Associate Director of the Connected Data Research Team at YouGov, a position she has held since 2021. In this role, she focuses on leveraging connected data to provide insights that inform strategic decisions for clients. Her responsibilities include overseeing research projects and ensuring the delivery of high-quality data analysis.
Previous Experience at YouGov
Prior to her current role, Laura Parker worked at YouGov as an Operations Assistant from 2006 to 2007. During her 11-month tenure in London, she contributed to the operational aspects of research projects, gaining foundational experience in the research industry.
Career Path in Market Research
Laura Parker has over 12 years of experience in the research industry. She held various positions, including Research Executive at Aurora Market Research from 2010 to 2014, Research Manager at Nectar360 from 2017 to 2021, and Senior Research Executive at MindMover from 2014 to 2021. Her diverse roles have equipped her with a comprehensive understanding of market research methodologies.
Educational Background
Laura Parker studied at the University of Surrey, where she earned a Bachelor of Science (BSc) degree in Sociology, Culture, and New Media from 2004 to 2008. Her academic background provides a strong foundation for her work in research and data analysis.
Skills and Specializations
Laura Parker possesses excellent client-facing and analytical skills. She specializes in delivering actionable insights across key sectors, including Travel, Retail, Loyalty, and Media companies. Her expertise enables her to translate complex data into practical recommendations for clients.