Leechie Arora
About Leechie Arora
Leechie Arora is a Research Manager at YouGov, with extensive experience in research roles across various companies including GroupM, Entropik Tech, and Nielsen. He holds an MBA in Marketing and a BE in Information Technology, and has expertise in both quantitative and qualitative research methodologies.
Current Role at YouGov
Leechie Arora serves as a Research Manager at YouGov, a position held since 2021. In this role, Arora applies expertise in quantitative and qualitative research methodologies to gather insights that inform marketing strategies. The focus is on delivering actionable data that supports client objectives and enhances brand performance.
Previous Experience at GroupM
Prior to joining YouGov, Leechie Arora worked at GroupM as Group Head for a duration of six months in 2020. Based in the Mumbai Area, India, Arora contributed to strategic initiatives and client management, leveraging skills developed in previous roles to drive results in the competitive media landscape.
Professional Background in Research
Leechie Arora has a robust background in research, having held various positions at Nielsen. Arora started as a Research Analyst from 2008 to 2009 and progressed to roles such as Team Lead, Senior Innovation Consultant, and Associate Manager, accumulating over a decade of experience in market research and analysis.
Educational Qualifications
Leechie Arora holds a Master of Business Administration (M.B.A.) in Marketing from the Welingkar Institute of Management, completed between 2014 and 2016. Additionally, Arora earned a Bachelor of Engineering (B.E.) in Information Technology from Mumbai University, studying from 2004 to 2008. These educational credentials support a strong foundation in both technical and marketing disciplines.
Athletic and Personal Interests
Outside of professional commitments, Leechie Arora is a state-level athlete, competing in badminton and football. Arora also pursues interests in travel, adventure, photography, and art, reflecting a well-rounded personal life that complements a career in research and analysis.