Leila Doghmane

Leila Doghmane

Business Development Manager @ YouGov

About Leila Doghmane

Leila Doghmane is a Business Development Manager at YouGov, where she has worked since 2012, focusing on leveraging BrandIndex data to provide clients with valuable insights. Previously, she worked at Business France as a project manager, contributing to YouGov's BrandIndex service expansion and improving its website user experience.

Work at YouGov

Leila Doghmane has served as a Business Development Manager at YouGov since 2012. In this role, she has been based in London, Greater London, United Kingdom. Over her 12-year tenure, she has played a significant role in leveraging BrandIndex's daily refreshed data to provide clients with essential insights for informed decision-making. Her contributions have been pivotal in the expansion of YouGov's BrandIndex service, which conducts over 2.5 million consumer interviews annually across 15 countries.

Previous Experience at Business France

Before joining YouGov, Leila Doghmane worked at Business France as Chef De Projet Développement Commercial from 2009 to 2012. During her three years in this position, she was involved in various projects aimed at promoting French exports. Her experience at Business France provided her with a solid foundation in business development and commercial strategy.

Contributions to BrandIndex

Leila Doghmane has been instrumental in enhancing the user experience of the BrandIndex website at YouGov. Her efforts have focused on making the platform more accessible for clients, allowing them to easily access up-to-date brand health data. This improvement has contributed to the overall effectiveness of the BrandIndex service in delivering critical insights to clients.

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