Lisa Ball
About Lisa Ball
Lisa Ball is a Senior Research Manager at YouGov, specializing in Retail and FMCG research. She holds a Bachelor of Arts in Business Studies from Sheffield Hallam University and has extensive experience in both quantitative and qualitative research methodologies.
Work at YouGov
Lisa Ball has been employed at YouGov as a Senior Research Manager since 2013. In this role, she specializes in Retail and Fast-Moving Consumer Goods (FMCG) research. Her work involves providing insights into consumer behavior and market trends, which are critical for clients looking to understand their market positioning. Over the years, she has contributed to various projects that address a wide range of market research issues across different client sectors.
Previous Experience at MetrixLab
Prior to her tenure at YouGov, Lisa Ball worked at MetrixLab as an Associate Director from 2011 to 2013 in London, United Kingdom. During her two years at MetrixLab, she gained valuable experience in market research, further enhancing her expertise in both quantitative and qualitative research methodologies. This role allowed her to develop a deeper understanding of consumer insights and market dynamics.
Education and Expertise
Lisa Ball studied at Sheffield Hallam University, where she earned a Bachelor of Arts (BA) degree in Business Studies. Her educational background has equipped her with a solid foundation in business principles, which she applies to her research work. With extensive experience in both quantitative and qualitative research methodologies, she is capable of conducting comprehensive analyses that yield actionable insights.
Research Specialization
Lisa Ball specializes in Retail and FMCG research, focusing on consumer behavior and market trends. Her expertise allows her to provide in-depth insights that help clients navigate complex market landscapes. She has worked across a diverse range of client sectors, addressing various market research issues and contributing to informed decision-making processes.