Luis Alejandro
About Luis Alejandro
Luis Alejandro serves as the Head of Marketing for the Americas at YouGov, bringing extensive experience in sales and marketing from various roles in the hospitality and marketing sectors. He is known for his ability to lead diverse teams and navigate technological disruptions while maintaining a focus on continuous learning and improvement.
Current Role at YouGov
Luis Alejandro serves as the Head of Marketing for the Americas at YouGov, a position he has held since 2021. In this role, he is responsible for developing and implementing marketing strategies that align with the company's objectives in the region. His leadership focuses on driving brand awareness and engagement across various platforms, leveraging data-driven insights to enhance marketing effectiveness.
Previous Experience in Sales and Marketing
Luis Alejandro has extensive experience in sales and marketing within the hospitality sector. He worked at InterContinental Hotels Group as Manager of Sales and Marketing from 2008 to 2010, where he contributed to pre-opening activities in the Toronto area. He also held the position of Sales Manager at Hyatt Hotels Corporation from 2010 to 2011, further solidifying his expertise in the industry. Additionally, he served as Manager of Sales and Marketing at Silver Hotel Group from 2012 to 2013.
Educational Background in Business Administration
Luis Alejandro studied at George Brown College, where he earned an Advanced Diploma in Business Administration with a focus on Marketing. This educational foundation has equipped him with the necessary skills to navigate the complexities of marketing in various sectors, particularly in the travel and hospitality industries.
Leadership and Team Building Skills
Luis Alejandro is recognized for his ability to build and lead diverse teams that drive positive outcomes within organizations. He emphasizes the importance of collaboration and inclusivity, fostering an environment where team members can contribute effectively to shared goals. His approach to leadership includes embracing ambiguity and learning from both successes and failures.
Digital Transformation in Hospitality
Throughout his career, Luis Alejandro has played a significant role in the digital transformation of the travel and hospitality sector. He has worked with major platforms such as Expedia, HotelTonight, and Airbnb, focusing on innovative marketing strategies that adapt to technological disruptions. His experience spans multiple verticals, allowing him to implement effective marketing solutions in a rapidly changing environment.