Macie Shewmaker
About Macie Shewmaker
Macie Shewmaker serves as the Global Head of Qualitative Research - US Lead at YouGov, a position she has held since 2023. She has a diverse background in community coordination and qualitative research, with previous roles in various organizations.
Work at YouGov
Macie Shewmaker has been serving as the Global Head of Qualitative Research - US Lead at YouGov since April 2023. In this role, she leads the qualitative market research initiatives in the United States. She brings a creative approach to qualitative research, focusing on methodologies that are deadline-driven. Her leadership at YouGov marks a significant step in her career, as she oversees the strategic direction of qualitative research efforts within the organization.
Previous Experience
Before joining YouGov, Macie Shewmaker held various positions that contributed to her expertise in research and community coordination. She worked as a Content Manager at TrackR for nine months in 2015-2016. Additionally, she served as the Female Relations and Administrative Director at Santa Barbara Soccer Club from 2013 to 2015. Her role as Contributor at RantSports spanned three years, during which she worked remotely. She also coordinated community activities for the World Adult Kickball Association from 2011 to 2018.
Education and Expertise
Macie Shewmaker has a strong educational background that supports her career in research and education. She studied Women's Studies at UC Santa Barbara, earning a Bachelor of Arts (B.A.) from 2005 to 2008. She furthered her education by obtaining a Diploma of Education in Secondary Education and Teaching from National University between 2016 and 2018. Additionally, she achieved certification in Alcohol and Drug Counseling from Santa Barbara City College. Since 2017, she has been studying Market Research at RIVA and has achieved the status of Certified Moderator.
Coaching and Community Involvement
Macie Shewmaker has a history of involvement in coaching and community service. She was the Head Girls Soccer Coach and Program Manager at San Marcos High School from 2009 to 2015. During this time, she contributed to the development of young athletes. She also served as the Executive Director at H.E.E.A.L. Santa Barbara from 2009 to 2014, where she focused on community health initiatives. Her extensive experience in community coordination is highlighted by her seven-year tenure at the World Adult Kickball Association.