Manuel Villicaña Guerrero
About Manuel Villicaña Guerrero
Manuel Villicaña Guerrero is a Research Executive at YouGov, with a background in market research and sales. He has held various positions in companies such as PSL Group and Leadsales, and has studied marketing and business leadership at Universidad Anáhuac Querétaro and IQS Barcelona.
Current Role at YouGov
Manuel Villicaña Guerrero serves as a Research Executive at YouGov, a position he has held since 2023. He operates in a hybrid work environment based in Ciudad de México, México. In this role, he is involved in conducting market research and analyzing data to provide insights that inform business decisions.
Previous Experience at PSL Group
Prior to his current role, Manuel worked at PSL Group as a Market Research Project Manager from 2022 to 2023. His responsibilities included managing market research projects and collaborating with teams to deliver actionable insights. This role was conducted remotely.
Sales Development Experience
Manuel has a background in sales development, having worked at Leadsales as a Sales Development Representative from 2020 to 2021. His role involved generating leads and supporting the sales team in achieving targets. He also worked as a Sales and Marketing Representative at Mostos Café Distribución from 2021 to 2022.
Educational Background
Manuel studied at Universidad Anáhuac Querétaro, where he pursued a degree in Marketing and achieved a Diplomado en liderazgo empresarial from 2019 to 2021. He also completed a strategic marketing program during his four years of study in the same institution. Additionally, he participated in an intercambio program at IQS Barcelona in 2020.
Early Career at Refer App
In 2019, Manuel worked briefly as an Embajador de marca at Refer App for one month in Querétaro Arteaga, México. This early experience contributed to his understanding of brand representation and marketing strategies.