Mathieu Martinez
About Mathieu Martinez
Mathieu Martinez is a Sales & Marketing Manager at YouGov España, where he has worked since 2019. He has extensive experience in sales and marketing across various companies and sectors, along with a strong educational background in business and marketing.
Work at YouGov
Mathieu Martinez has been serving as the Sales & Marketing Manager at YouGov España since 2019. In this role, he is responsible for overseeing sales and marketing strategies in Madrid and surrounding areas. His tenure at YouGov spans five years, during which he has contributed to the company's growth and visibility in the market.
Previous Experience in Sales and Marketing
Before joining YouGov, Mathieu Martinez held several positions in sales and marketing. He worked at GfK-IFR from 2007 to 2019, where he served as Sales Manager for Spain and Portugal in two different capacities. His earlier roles include a position as a Marketing Assistant at Soprole and a Sales Junior role at Coface in Chile. His diverse experience spans various sectors, enhancing his expertise in the field.
Education and Expertise
Mathieu Martinez has a strong educational background in business and marketing. He obtained a Master in Digital Business from ESADE Business & Law School in 2019. Additionally, he completed the Silicon Valley Executive Program at Santa Clara University in the same year. His studies also include a degree in Business Administration from Universidad de Castilla-La Mancha and a specialization in BtoC from EMLV - École de Management Léonard de Vinci.
Skills in Data Analysis
Mathieu Martinez possesses skills in data analysis, utilizing tools such as Qlik, Tableau, and Big ML. His analytical capabilities support his roles in sales and marketing, enabling him to make data-driven decisions that enhance business performance and strategy.
Consulting and Brand Strategy
In addition to his managerial roles, Mathieu Martinez provides consulting services focused on brand strategy, digital communication, pricing, and marketing campaigns. He has expertise in coordinating actions to increase brand visibility through B2B press and acts as a Brand Ambassador at various events and conferences.