Matt Palframan
About Matt Palframan
Matt Palframan serves as the Director of Financial Services Research at YouGov, where he has worked since 2017. He has extensive experience in the financial services sector, having previously held various roles at HSBC, and he is responsible for overseeing the profit and loss of YouGov's custom research division.
Current Role at YouGov
Matt Palframan serves as the Director of Financial Services Research at YouGov, a position he has held since 2017. In this role, he is responsible for the profit and loss of the financial services custom research division. He develops and delivers research solutions across various disciplines within the financial services sector. Additionally, he leads thought leadership initiatives that focus on current and future trends in the industry. His strategic insights benefit YouGov's largest financial services clients, where he acts as a consultant.
Previous Experience at HSBC
Prior to his current role, Matt Palframan worked at HSBC in several capacities. He served as a Senior Brand Performance Manager from 2016 to 2017, where he focused on brand performance metrics. Before that, he was a Customer Insight Manager from 2012 to 2016, analyzing customer data to inform business strategies. He also held the position of Customer Experience Manager for a year in 2011. His experience at HSBC spanned a total of five years and provided him with a solid foundation in customer insights and brand management.
Educational Background
Matt Palframan studied Environmental Sciences at the University of Southampton, where he earned a Bachelor of Science (BSc) degree from 1999 to 2002. He also attended Bassaleg Comprehensive for his earlier education. His academic background has contributed to his analytical skills and understanding of research methodologies, which are essential in his current role in financial services research.
Business Development and Strategic Consulting
In his role at YouGov, Matt Palframan engages in business development activities aimed at increasing revenue within the financial services sector. This includes executing marketing campaigns and participating in industry conferences. His work also involves providing strategic consulting to key financial services clients, ensuring that their research needs are met and that they are informed about market trends.