Matthew Britner
About Matthew Britner
Matthew Britner serves as the Global Key Accounts Director at YouGov, where he specializes in sponsorship consulting and media analysis. He has a diverse background in sports and entertainment, having held previous positions at Nielsen, Major League Soccer, and Repucom.
Current Role at YouGov
Matthew Britner serves as the Global Key Accounts Director at YouGov, a position he has held since 2020. In this role, he works from New York, New York, United States, and is responsible for managing key accounts globally. His focus is on fostering strategic partnerships and enhancing customer relationships through a customer-centric approach. He emphasizes the importance of trust and value addition in retaining and growing key customers.
Previous Experience at Nielsen
Before joining YouGov, Matthew Britner worked at Nielsen as the Director of Consulting for Sports & Entertainment from 2016 to 2020. During his four years in this role, he operated in the Greater New York City Area. His work involved providing insights and strategies to enhance brand partnerships within the sports and entertainment sectors.
Educational Background
Matthew Britner holds a Bachelor of Arts degree in Economics and History from Brown University. He furthered his education by earning a Master of Science in Sport Management from the University of Massachusetts at Amherst - Isenberg School of Management. Additionally, he completed a Diploma in Sponsorship from the European Sponsorship Association.
Expertise in Sponsorship Consulting
Matthew Britner specializes in sponsorship consulting, focusing on strategy, insights, portfolio optimization, and valuation. His expertise extends to broadcast and digital media analysis, where he assesses the impact and value of media content across various platforms. He provides data-driven consultancy to brands, rights holders, and agencies, offering tailored insights and solutions for the sports and entertainment industry.
Career History in Sports and Media
Matthew Britner has a diverse career history in the sports and media sectors. He worked as a Partnership Marketing Associate at Major League Soccer from 2011 to 2012 and served as a Strategy Consultant at Repucom from 2012 to 2016. He also gained experience as a Production Assistant for NBC News during the 2010 Olympic Winter Games in Vancouver, Canada.