Matthew James
About Matthew James
Matthew James serves as the Key Accounts Director at YouGov in London, a position he has held since 2020. With extensive experience in account management and data analysis, he has previously worked with major brands to enhance their marketing strategies.
Work at YouGov
Matthew James has been serving as the Key Accounts Director at YouGov since 2020. In this role, he leverages a global panel of 6 million participants to provide insights into shopper behavior, brand performance, and category trends. Prior to his current position, he held the role of Senior Client Director at YouGov from 2019 to 2020 and Client Director from 2018 to 2019. His tenure at YouGov has focused on supporting major brands in achieving commercial success through data-driven insights.
Previous Employment History
Before joining YouGov, Matthew James worked in various roles across multiple organizations. He served as Account Director at RPM Ltd from 2015 to 2016 and at Geometry Global from 2017 to 2018. His experience also includes a role as Account Director at Agency Space and as a Freelance Account Director at The Mars Agency in 2016. Earlier in his career, he held several positions at RPM Ltd, including Senior Account Manager, Account Manager, and Senior Account Executive, starting in 2009.
Education and Expertise
Matthew James studied at Bournemouth University, where he earned a BA (Hons) in Business Studies and Marketing from 2005 to 2009. His educational background has equipped him with a strong foundation in marketing principles and business strategies. He possesses a strong aptitude for data analysis, which he applies to inform strategic marketing decisions and drive insights for major brands.
Client Support and Brand Insights
Throughout his career, Matthew James has supported notable brands such as Unilever, GSK, Diageo, William Grant & Sons, Starbucks, and England Rugby (RFU). His work has focused on utilizing data-driven insights to enhance brand performance and drive commercial success. His ability to analyze data effectively contributes to the strategic marketing efforts of these major organizations.
Early Career Experience
Matthew James began his career as an intern at Decipher Media Consultancy in 2009. He then transitioned to a role as Research and Insights Executive at Turner Broadcasting from 2007 to 2008. These early experiences laid the groundwork for his subsequent roles in account management and client services, helping him develop essential skills in research and client relations.