Maureen Whitman
About Maureen Whitman
Maureen Whitman is a Sales Director at YouGov, with a background in media and advertising strategy. She has held leadership roles at Nielsen and KCAL News, and is actively involved in community service.
Current Role at YouGov
Maureen Whitman serves as the Sales Director at YouGov, a position she has held since 2024. Based in Los Angeles, California, she operates in a remote capacity. In her current role, she focuses on leveraging her expertise in media and advertising strategy to drive sales and enhance client relationships.
Previous Experience at Nielsen
Before joining YouGov, Maureen Whitman worked at Nielsen for seven years, from 2012 to 2019. During her tenure, she held the position of Vice President, Client Solutions and Sales. Prior to that role, she was a Group Account Manager in National Media Sales at Nielsen Media Research from 2007 to 2012, where she developed her skills in consultative sales and consumer insights.
Experience at KCAL News
From 2019 to 2023, Maureen Whitman served as the Director of Research at KCAL News in Los Angeles. In this role, she was responsible for overseeing research initiatives, contributing to the station's understanding of audience dynamics and media trends.
Education and Specialization
Maureen Whitman earned her Bachelor of Arts degree in Economics and Sociology from UC Santa Barbara. She specializes in media and advertising strategy, with a strong emphasis on consumer insights and consultative sales. Her educational background supports her professional focus on understanding market dynamics.
Community Involvement and Personal Interests
Outside of her professional career, Maureen Whitman actively volunteers for local organizations that support women's issues, cancer awareness, and homelessness. She has also served as a softball coach, demonstrating her commitment to community engagement and mentorship. Additionally, she has a passion for television, often describing herself as a TV junkie.