Michael Fu
About Michael Fu
Michael Fu is the Key Account Director for Financial Services at YouGov, with extensive experience in business development and market research across various sectors. He has worked at YouGov in multiple roles since 2015 and holds a Bachelor's degree in Marketing and Operation Management from the Hong Kong University of Science and Technology.
Current Role at YouGov
Michael Fu serves as the Key Account Director for Financial Services at YouGov, a position he has held since 2021. He is based in London, United Kingdom. In this role, he focuses on maximizing the value of data through advanced analytics technology and strong research expertise. His work involves delivering consumer insights that support branding and marketing planning for clients in various sectors.
Previous Experience at YouGov
Prior to his current role, Michael Fu held several positions at YouGov. He worked as an Associate Director of Business Development from 2019 to 2021 and as a Senior Manager of Business Development from 2017 to 2019, both in Hong Kong. His career at YouGov began in 2015 when he served as a Business Development Manager for one year.
Experience at TNS
Michael Fu gained valuable experience at TNS, where he worked as a Research Executive from 2012 to 2014 and as a Senior Research Executive from 2014 to 2015. His time at TNS provided him with a solid foundation in market research methodologies and client engagement.
Educational Background
Michael Fu studied at the Hong Kong University of Science and Technology, where he earned a Bachelor's Degree in Marketing and Operation Management from 2009 to 2012. He also completed an exchange semester at the National University of Ireland, Galway in 2011. His secondary education was completed at St. Francis Xavier's College, where he focused on the Maths and Science stream.
Research Methodologies and Specializations
Michael Fu specializes in delivering quick and actionable consumer insights for branding and marketing strategies. He employs Multilevel Regression with Poststratification (MRP) to achieve accurate predictions at a granular level in market research. His expertise enables him to work effectively with clients across various sectors, including Banking and Finance, Travel, Technology, and PR/Media agencies.