Michael Wagstaff
About Michael Wagstaff
Michael Wagstaff serves as the UK Head of Custom Research at YouGov and has been the Managing Director at Cambridge Market Research since 2017. He has extensive experience in both quantitative and qualitative research methodologies and is known for advocating storytelling to support evidence-based business decisions.
Current Role at YouGov
Michael Wagstaff serves as the UK Head of Custom Research at YouGov, a position he has held since 2012. In this role, he focuses on developing custom research solutions that meet the specific needs of clients. His expertise in both quantitative and qualitative research methodologies enhances the company's ability to provide tailored insights. Wagstaff's approach emphasizes the importance of storytelling in research, which aids clients in making informed, evidence-based business decisions.
Experience at Cambridge Market Research
Since 2017, Michael Wagstaff has been the Managing Director at Cambridge Market Research. His leadership has contributed to the company's growth and its reputation in the market research industry. With over seven years in this role, he has leveraged his extensive experience in research methodologies to drive strategic initiatives and enhance client engagement.
Previous Experience at YouGov
Prior to his current role, Michael Wagstaff worked at YouGov as the Head of Public Sector Research from 2007 to 2012. During this five-year tenure, he developed research strategies tailored for public sector clients, contributing to the organization's understanding of governmental and public service needs. His experience in this role laid the groundwork for his later leadership in custom research.
Background in Research at Sparks Research
Before joining YouGov, Michael Wagstaff was the Director at Sparks Research from 2000 to 2006. His six years in this role provided him with a solid foundation in market research practices. This experience helped him develop skills in project execution and innovative thinking, which he has carried into his subsequent roles in the industry.
Research Methodologies and Advocacy
Michael Wagstaff possesses extensive experience in both quantitative and qualitative research methodologies. He advocates for the use of storytelling as a tool to help clients understand complex data and make evidence-based decisions. His innovative and creative thinking is recognized within the industry, contributing to effective project execution and client satisfaction.