Nikhil Patil
About Nikhil Patil
Nikhil Patil is a Marketing Insights Executive at YouGov, with a background in project management and research across several companies in India. He holds a B.Tech in Aerospace Engineering and a Post Graduate Diploma in Management, specializing in marketing.
Current Role at YouGov
Nikhil Patil serves as a Marketing Insights Executive at YouGov, a position he has held since 2019. In this role, he focuses on deriving actionable insights that inform marketing strategies. His responsibilities include analyzing consumer behavior and market trends to support decision-making processes. Nikhil's expertise in neuromarketing and advanced research methodologies enhances the effectiveness of marketing initiatives at YouGov.
Previous Experience in Marketing and Research
Prior to his current role, Nikhil Patil accumulated diverse experience in marketing and research. He worked as a Consumer Insights Manager at Entropik Tech in 2019, where he applied consumer neuroscience techniques. Nikhil also held positions at Nielsen as a Research Executive and at MarketsandMarkets™ as a Research Associate, contributing to various research projects from 2016 to 2018. His early career included a role as a Project Manager at Peripheral Software Solutions & PrinTech.
Education and Qualifications
Nikhil Patil earned a B.Tech in Aerospace Engineering from Amity University Noida, where he studied from 2008 to 2012. He furthered his education by obtaining a Post Graduate Diploma in Management with a focus on Marketing from K.J. Somaiya Institute of Management Studies and Research, completing the program between 2014 and 2016. His academic background provides a strong foundation for his career in marketing and insights.
Skills and Expertise
Nikhil Patil possesses strong skills in business planning and analytical thinking, which are essential for effective marketing management. He has expertise in neuromarketing, utilizing consumer neuroscience and emotional analysis to derive insights that drive marketing strategies. Additionally, he employs advanced methodologies, including artificial intelligence and object detection, to enhance research outcomes.