Peter Chen
About Peter Chen
Peter Chen serves as the Associate Director of Business Development at YouGov and is the Founder of 15 MENU, specializing in creating digital assets for luxury hotels. He has extensive experience in marketing and business development across various industries, having collaborated with prestigious hotel brands and previously held leadership roles in several companies.
Work at YouGov
Peter Chen has served as Associate Director of Business Development at YouGov since 2015. In this role, he focuses on driving business growth and enhancing the company's market presence in Shanghai City, China. His responsibilities include developing strategic partnerships and identifying new revenue opportunities. Over his nine years at YouGov, he has contributed to expanding the company's reach in the market research sector.
Current Role at 15 MENU
Since 2018, Peter Chen has been the Founder of 15 MENU, a company based in Shanghai City, China. He specializes in creating digital assets that enhance profitability for luxury hotels. His work involves collaborating with prestigious hotel brands such as Waldorf Astoria, Park Hyatt, and Sofitel. Through 15 MENU's video services, he focuses on key revenue-generating departments including Rooms, Food & Beverage, Events, and Spa.
Previous Experience in Business Development
Prior to his current roles, Peter Chen held various positions that contributed to his expertise in business development. He was the Head of Sales and Marketing at Resilience Software from 2012 to 2014, where he managed sales strategies in the Vancouver, Canada Area. Additionally, he worked as a Senior Enterprise Account Manager at Sage from 2005 to 2009, further enhancing his skills in client relations and market growth.
Education and Expertise
Peter Chen holds a Bachelor's Degree in Computer Science from Simon Fraser University. He also completed the Executive General Management Program at UBC Sauder School of Business. His educational background supports his extensive experience in marketing and business development across various industries, including hospitality, market research, software, and oil and gas.
Founding SkyGlory Solutions
Peter Chen founded SkyGlory Solutions in Burnaby, BC, where he worked from 2009 to 2012. During this time, he developed his entrepreneurial skills and gained valuable insights into the technology and software sectors. This experience laid the foundation for his future ventures in business development and digital asset creation.