Petra Sluiter
About Petra Sluiter
Petra Sluiter serves as the Head of Data Services at YouGov Deutschland GmbH, where she has worked since 2013. She has extensive experience in managing research projects and ensuring data quality and protection.
Work at YouGov
Petra Sluiter has served as the Head of Data Services at YouGov Deutschland GmbH since 2013. In this role, she oversees various data-related operations and manages a team responsible for conducting research projects across multiple business areas. Her contributions include conducting numerous studies as part of YouGov's omnibus team, ensuring adherence to quality standards, and maintaining data protection protocols for clients. Her extensive experience in data services has positioned her as a key figure within the organization.
Education and Expertise
Petra Sluiter studied at Universität Duisburg-Essen, where she earned a degree in Wirtschaftswissenschaften. This educational background has provided her with a solid foundation in economics and business principles, which she applies in her professional roles. Her expertise encompasses various research methodologies, including CATI, face-to-face, and CAPI interviews, as well as qualitative and quantitative study management.
Background
Before joining YouGov, Petra Sluiter gained significant experience in market research and education. She managed an office for private tuition and handled press work for a larger area. Additionally, she worked for a German youth welfare office in the education sector during her maternity leave. Her career also includes a role as head of the field office at GFK, where she developed a strong understanding of research operations.
Achievements
Throughout her career, Petra Sluiter has managed several qualitative and quantitative studies, overseeing the planning, coordination, and control of results. She has also gained experience in mystery shopping and led a sales team at a market research company. In her various roles, she has been responsible for ensuring quality standards and data protection, demonstrating her commitment to maintaining high operational standards.
Professional Development Initiatives
Petra Sluiter has developed and implemented training methods aimed at fostering personal and professional development among her team members. Her focus on training reflects her dedication to enhancing the skills and capabilities of her colleagues, contributing to a more effective and knowledgeable workforce.