Prerana Mergu
About Prerana Mergu
Prerana Mergu is a Manager of Market Research & Data Intelligence at YouGov, with extensive experience in consumer insights and market research across various organizations in India. She holds a B.Sc. in Industrial Microbiology and a PGDM in Biotechnology, and she leads a global team managing a significant syndicated research product.
Current Role at YouGov
Prerana Mergu serves as the Manager of Market Research & Data Intelligence at YouGov. She has held this position since 2019, contributing to the company's research initiatives in the Mumbai Area, India. In her role, she leads a global team that manages one of the company's largest syndicated research products, which is operational in 25 countries and encompasses over 300,000 data points. Her focus includes managing the core product and enhancing offerings through sustainable processes and automation.
Previous Experience in Market Research
Prior to her current position, Prerana Mergu worked in various roles within the market research sector. She was a Senior Manager of Consumer Insights at Brandscapes Worldwide from 2016 to 2019 and briefly served as the Director of Consumer Insights in 2019. Her career also includes a role as Research Manager at IMRB International from 2013 to 2015, and as a Research Officer at Metric Global from 2011 to 2012. Additionally, she worked as an Associate Analyst at World Market Intelligence from 2012 to 2013.
Educational Background
Prerana Mergu holds a Bachelor of Science degree in Industrial Microbiology from Abhasaheb Garware College, Pune, which she completed from 2006 to 2009. She further pursued a Post Graduate Diploma in Management with a specialization in Biotechnology at MITCON Institute of Management, Pune, from 2009 to 2011. Her foundational education includes completing her Higher Secondary Certificate at S. P. College, Pune, from 2004 to 2006, and her Secondary School Certificate at Jnana Prabodhini Prashala, Pune, from 1999 to 2004.
Leadership and Team Management
In her professional capacity, Prerana Mergu emphasizes mentoring and motivating her team members. She aims to build strong trust and relationships within her team, ensuring high-quality and consistent performance to achieve client satisfaction. Her leadership approach focuses on fostering a collaborative environment that supports the professional growth of her colleagues.