⭐️ Randy H.
About ⭐️ Randy H.
Randy H. serves as the Senior Research Director at YouGov in Grand Rapids, Michigan, where he has worked since 2022. With extensive experience in research and analytics across various industries, he has held significant roles at multiple organizations, including M/A/R/C Research and Cargill.
Work at YouGov
Randy H. serves as the Senior Research Director at YouGov, a position he has held since 2022. Based in Grand Rapids, Michigan, he focuses on leveraging his extensive research expertise to drive insights and strategies for various projects. His role involves the design and development of research methodologies, including questionnaires and surveys, to gather actionable data for clients.
Previous Experience in Market Research
Prior to his current role, Randy H. accumulated significant experience in market research across various organizations. He worked at M/A/R/C Research as Research Director from 2014 to 2018, and later as Sr. Director of Insights and Strategies from 2021 to 2022. His tenure at Cargill as Global Brand Insights Lead from 2018 to 2021 further solidified his expertise in brand research and consumer insights.
Education and Expertise
Randy H. earned a Bachelor of Business Administration (BBA) in Marketing from the University of North Texas, completing his studies in 1998. He furthered his education by obtaining a Master of Business Administration (MBA) in Marketing from the same institution in 2002. His academic background supports his expertise in designing questionnaires, surveys, and discussion guides, as well as advanced analytical techniques such as Max Diff and Discrete Choice.
Diverse Industry Experience
Randy H. has a diverse background in various industries, including Consumer Packaged Goods, Financial Services, Insurance, Animal Health, Agriculture, Quick Service, Fast Casual, and Movie Theaters/Exhibition. This broad experience allows him to apply specialized knowledge in concept testing and forecasting, contributing to effective market strategies across sectors.
Professional Philosophy
Randy H. is known for his positive and optimistic attitude, which he combines with a strong work ethic. He believes in the power of curiosity to creatively navigate challenges, a philosophy inspired by Francesca Gino. This approach informs his work and interactions within the research community, fostering a collaborative environment.