Richard P.
About Richard P.
Richard P. serves as the Business Development Director at YouGov, specializing in data and analytics for the Travel & Tourism sector. He has extensive experience in sales and business development across various companies in the Greater New York City Area.
Work at YouGov
Richard P. serves as the Business Development Director at YouGov, a position he has held since 2021. In this role, he specializes in providing data and analytics tailored for the Travel & Tourism sector. His expertise contributes to the development of marketing strategies that integrate traditional and digital components, enhancing the effectiveness of client campaigns.
Previous Experience in Business Development
Before joining YouGov, Richard P. worked at Blog Meets Brand as a Business Development Manager for 7 months in 2021. He also held the position of VP Sales and Business Development at Media Source, Inc from 2017 to 2019. His experience includes a role as Senior Vice President Sales at Winsight, LLC, where he focused on foodservice media from 2016 to 2017. Richard's career has been marked by a series of leadership positions in business development across various organizations.
Educational Background
Richard P. studied at California State Polytechnic University-Pomona, where he earned a Bachelor's degree in Finance. This educational background has provided him with a strong foundation in financial principles, which he applies in his business development roles.
Expertise in Marketing Services
Richard P. has a strong focus on helping sales directors create integrated marketing packages. His work includes modern marketing services such as lead nurturing, SEO and SEM management, and social media engagement. He emphasizes the importance of combining traditional marketing components with digital services, including mobile app development and video content, to enhance overall marketing effectiveness.