Roger Payne
About Roger Payne
Roger Payne serves as the Vice President of Account Management at YouGov, where he has worked since 2022. With a background in research analytics and brand marketing, he specializes in qualitative research and social insights, particularly within the sports and entertainment sectors.
Current Role at YouGov
Roger Payne currently serves as Vice President of Account Management at YouGov, a position he has held since 2022. In this role, he focuses on managing key client accounts and ensuring the delivery of high-quality service and insights. His extensive experience in account management allows him to effectively lead teams and drive client satisfaction.
Previous Experience at YouGov
Before his current role, Roger Payne worked at YouGov as Global Key Account Director from 2020 to 2022. During his tenure, he was responsible for overseeing global accounts and providing strategic insights to clients in the Greater Chicago Area. His work involved a commitment to delivering honest and insightful analysis to meet client needs.
Professional Background in Marketing and Research
Roger Payne has a diverse professional background, having worked at The Marketing Arm as Director of Research Analytics from 2013 to 2020. He also held the position of Research Analyst for one month in 2013. His experience in this role involved conducting qualitative research and providing social insights, which are key components of his expertise.
Education and Qualifications
Roger Payne studied at Miami University, where he developed foundational skills that support his career in marketing and research. His educational background complements his professional experience, particularly in areas related to market analysis and client engagement.
Specialties and Skills
Roger Payne specializes in qualitative research and social insights, particularly within the sports and entertainment sectors. He possesses skills in editorial direction and storytelling, which enhance his ability to communicate data-driven insights effectively. Additionally, he demonstrates strong leadership and team-building capabilities, contributing to successful project management.