Romy Kumari
About Romy Kumari
Romy Kumari is a Senior Business Development Manager at YouGov in India, where she utilizes her expertise in consumer psychology to enhance business revenues. With a diverse background in market research and consumer insights, she has held various roles across notable organizations since 2011.
Work at YouGov
Romy Kumari has been serving as the Sr. Business Development Manager at YouGov since 2022. In this role, she utilizes her strong background in consumer psychology to enhance business revenues. Her expertise in understanding consumer behavior allows her to effectively contribute to YouGov's objectives in the competitive market research landscape.
Previous Experience in Market Research
Before joining YouGov, Romy Kumari held several significant positions in the market research sector. She worked as a Research Manager at Ipsos Market Research for 9 months in 2017-2018. Following this, she served as the Branded Content Lead at Times Network from 2018 to 2022, where she focused on integrating brand messaging with content strategies. Additionally, she was a Consumer Insights Manager at Tata Teleservices Ltd for 9 months in 2016-2017.
Education and Expertise
Romy Kumari holds a Bachelor of Science degree from Bikaner University, where she studied Biotechnology from 2005 to 2008. She furthered her education at Balaji Institute of International Business, earning a degree in Marketing and International Business from 2009 to 2011. Her academic background, combined with her expertise in decoding consumer DNA, supports her proficiency in consumer psychology and insights.
Career Progression
Romy Kumari has transitioned through various roles in market research and consumer insights, gaining a comprehensive understanding of consumer behavior. Prior to her positions at Ipsos and Times Network, she worked as a Sr. Consultant in Research and Projects at Shining from 2011 to 2014, and as a Manager of Insights at IMRB International from 2015 to 2016. This diverse experience has equipped her with valuable skills applicable in her current role.