Rudy Sooprayen
About Rudy Sooprayen
Rudy Sooprayen is a Director of B2B Research at YouGov, where he has worked since 2017. He has extensive experience in research roles at YouGov and previously worked as a Research Assistant at Binley's.
Current Role at YouGov
Rudy Sooprayen serves as the Director of B2B Research at YouGov, a position he has held since 2017. In this role, he focuses on overseeing research initiatives that cater to business-to-business sectors. His responsibilities include collaborating with international hubs to ensure alignment of research processes with UK standards. He also provides close support to the Head of the UK Omnibus team, contributing to the overall strategic direction of research projects.
Previous Experience at YouGov
Rudy Sooprayen has a substantial history with YouGov, having held multiple positions since joining the company. He began as a Junior Research Executive from 2007 to 2008, then progressed to Research Executive from 2008 to 2010. Following this, he served as Senior Research Executive from 2010 to 2012, and then as Research Manager from 2012 to 2014. He advanced to Associate Director from 2014 to 2017, accumulating extensive experience in research methodologies and team leadership.
Early Career at Binley's
Before his tenure at YouGov, Rudy Sooprayen worked at Binley's as a Research Assistant from 2005 to 2007. This role took place in Essex and provided him with foundational experience in research practices and data analysis, which he later applied in his various roles at YouGov.
Education and Academic Background
Rudy Sooprayen holds a Master's in Research (MRes) from King's College London, where he studied Management and Social Science from 2005 to 2007. Prior to this, he earned a Bachelor's degree in History from The University of Hull, completing his studies there from 2000 to 2004. His academic background equips him with a strong understanding of research methodologies and analytical skills.
Innovative Contributions
During his career, Rudy Sooprayen has led the introduction of a new innovative scripting tool into the UK market. This initiative demonstrates his commitment to enhancing research capabilities and improving operational efficiency within the organization.