Russell Feldman
About Russell Feldman
Russell Feldman serves as the Head of Client Services for YouGov in the UK, a position he has held since 2023. With over 10 years of market research experience, he specializes in digital, media, and technology sectors.
Work at YouGov
Russell Feldman has been with YouGov since 2007, holding various positions that reflect his extensive expertise in market research. He currently serves as the Head of Client Services, UK, a role he has occupied since 2023. Prior to this, he was the Head of Digital, Media, and Technology from 2015 to 2023 and has also held the position of Director, Digital, Media, and Technology Research since 2013. Throughout his tenure, he has contributed to the development of several key research initiatives, including the Dongle Track and the Smartphone Mobile Internet eXperience (SMIX).
Education and Expertise
Russell Feldman studied at Staffordshire University from 1999 to 2002, where he laid the foundation for his career in market research. He possesses over 10 years of experience in the field, specializing in both quantitative and qualitative research methodologies. His expertise encompasses a wide range of sectors, including digital, media, and technology, focusing on areas such as operators, ISPs, and mobile devices.
Background
Before joining YouGov, Russell Feldman worked at Harris Interactive as a Senior Research Executive from 2004 to 2007. He also held a role at Outlook Research Ltd as a Field Controller/Hybrid Executive from 2002 to 2004. These positions contributed to his comprehensive understanding of market research processes and methodologies.
Achievements
Russell Feldman has developed several significant research tools at YouGov, including the Tablet Tracker and wearables tracker. He is experienced in conducting multi-client studies, ad-hoc research, and multi-country B2B trackers. His knowledge extends to various research methodologies, including online, CATI, and face-to-face approaches, and he has worked on projects involving customer satisfaction, churn analysis, and brand tracking.