Russell Webb
About Russell Webb
Russell Webb is the Head of Commercial Growth - Global at YouGov, where he has worked since 2021. He has extensive experience in the market research industry, having held various leadership roles at companies such as GlobalWebIndex and Kantar Media.
Current Role at YouGov
Russell Webb serves as the Head of Commercial Growth - Global at YouGov, a position he has held since 2021. In this role, he focuses on enhancing the company's commercial operations and driving growth initiatives. His expertise in digital strategy and media research contributes significantly to YouGov's market research capabilities. Webb's leadership is pivotal in steering business development efforts within the organization.
Previous Experience in Market Research
Before joining YouGov, Russell Webb held various positions in the market research industry. He worked at GlobalWebIndex from 2013 to 2021, where he progressed through roles including Group Business Director and Vice President, overseeing Agency Partnerships and Agency & Sports. Prior to that, he was an Associate Director at TGI Insights & Integration (Kantar Media) from 2010 to 2013 and an Account Manager at GfK from 2004 to 2007. His extensive experience has equipped him with a robust understanding of the market research landscape.
Educational Background
Russell Webb studied Marketing at the University of Derby, where he earned a BA (Hons) from 2000 to 2004. He furthered his education by obtaining a Postgraduate Diploma in Marketing from CIM | The Chartered Institute of Marketing in 2004. This educational foundation has provided him with essential knowledge and skills applicable to his roles in the marketing and market research sectors.
Expertise in Digital Strategy and Media Research
Russell Webb possesses expertise in digital strategy and media research, which plays a crucial role in his current position at YouGov. His background in advertising research enhances the company's capabilities in market research. Webb's experience in leadership and business development initiatives has established him as a significant contributor to the growth of commercial operations within the industry.