Sabika Naqvi
About Sabika Naqvi
Sabika Naqvi is a Research Manager with extensive experience in quantitative research across various industries. She has worked at YouGov and Kantar IMRB, focusing on both B2B and B2C projects, and holds a Post Graduate Diploma in Management from KJ Somaiya Institute of Management Studies and Research.
Current Role at YouGov
Sabika Naqvi currently serves as a Research Manager at YouGov, a position she has held since 2021 in Canada. In this role, she oversees various research projects, applying her extensive experience in quantitative research methodologies. Her responsibilities include managing research initiatives that contribute to the understanding of market trends and consumer behavior.
Previous Experience at YouGov
Prior to her current role, Sabika Naqvi worked at YouGov as a Senior Research Executive from 2018 to 2019 in Dubai, United Arab Emirates. She also held the position of Research Manager at YouGov from 2019 to 2021, also in Dubai. Her tenure at YouGov has involved significant contributions to research projects, enhancing her skills in data analysis and market research.
Experience at Kantar IMRB
Sabika Naqvi has a substantial background in market research from her time at Kantar IMRB. She worked there in various capacities, including Associate Research Manager from 2014 to 2015, Research Manager from 2015 to 2016, Account Manager from 2017 to 2018, and Senior Research Manager from 2016 to 2017. Her roles involved managing diverse research projects across multiple sectors, including FMCG and financial services.
Internship at CtrlS Datacenters Ltd
In 2013, Sabika Naqvi completed a two-month internship as a Sales Intern at CtrlS Datacenters Ltd in the Mumbai Area, India. This early experience provided her with foundational skills in sales and client interaction, contributing to her professional development in the research field.
Education and Expertise
Sabika Naqvi holds a Post Graduate Diploma in Management (PGDM) in International Business & Marketing from KJ Somaiya Institute of Management Studies and Research (SIMSR), where she studied from 2012 to 2014. She also earned a Bachelor of Arts (BA) in Psychology and Economics from Avadh Girls Degree College from 2009 to 2012. Her educational background supports her expertise in conducting brand equity studies, concept testing, and stakeholder loyalty assessments.