Sam Dawson
About Sam Dawson
Sam Dawson serves as the Commercial Director at YouGov in Dubai, United Arab Emirates, where he has worked since 2021. He has extensive experience in the market research industry, having held various leadership roles at Nielsen and PwC prior to his current position.
Work at YouGov
Sam Dawson has held the position of Commercial Director at YouGov since 2021, contributing to the company's operations in Dubai, United Arab Emirates. In this role, he is responsible for increasing client value across key industry sectors by leveraging YouGov's market-leading tools. His focus includes optimizing commercial investments and enhancing client relationships through data-driven insights.
Previous Experience at Nielsen
Before joining YouGov, Sam Dawson worked at Nielsen in various capacities. He served as Director, Commercial & Consulting for the MENA, Pakistan, and India regions for seven months in 2021, and as Director, Head of Consulting for the MENA region from 2017 to 2021. His roles involved utilizing consumer data to drive strategic decisions and enhance market positioning.
Background in Corporate Finance at PwC
Sam Dawson's career includes significant experience at PwC, where he worked from 2010 to 2017. He held several positions, including Manager in Corporate Finance for Sport & Leisure and Senior Associate in Transaction Services for Real Estate. His tenure at PwC provided him with a strong foundation in financial analysis and consulting.
Education and Qualifications
Sam Dawson studied Natural Sciences at the University of Durham, earning a BSc from 2006 to 2009. He furthered his education in accountancy at ICAEW, achieving the ACA qualification from 2010 to 2013. His academic background supports his expertise in financial and business acumen, particularly in the market research industry.
Expertise in Market Research and Consumer Data
Sam Dawson possesses significant experience in the market research industry, focusing on leveraging consumer data to optimize commercial investments. His expertise spans various sectors, including sports, entertainment, media, and tourism, allowing him to provide valuable insights and strategies for client engagement and growth.