Sera Cheng Jean Lyn
About Sera Cheng Jean Lyn
Sera Cheng Jean Lyn is an Associate Research Manager at YouGov in Singapore, where she has worked since 2019. She has a background in client service and research, with previous roles at TNS and YouGov, and is currently pursuing a degree in Sociology at the Singapore University of Social Sciences.
Current Role at YouGov
Sera Cheng Jean Lyn serves as an Associate Research Manager at YouGov, a position she has held since 2019. In this role, she utilizes her expertise in research methodologies to manage projects and deliver insights. Her experience in both qualitative and quantitative research enhances her ability to analyze data and provide actionable recommendations to clients.
Previous Experience at YouGov and TNS
Prior to her current role, Sera worked at YouGov as a Senior Research Executive from 2017 to 2019. Before that, she was employed at TNS, where she held the position of Senior Client Service Executive for 10 months in 2016 and served as a Client Service Associate from 2014 to 2016. These roles provided her with a solid foundation in client service and research execution.
Educational Background
Sera Cheng Jean Lyn is currently pursuing a degree in Sociology at Singapore University of Social Sciences (SUSS), which she began in 2021. She previously studied Pharmacy Science at Ngee Ann Polytechnic from 2010 to 2013. This educational background supports her analytical skills and understanding of various research contexts.
Research Expertise
Sera has developed a strong background in global insights-based research and online quantitative research. Her experience across different industries allows her to approach research projects with a comprehensive understanding of various study types and methodologies.
Community Involvement and Personal Interests
In her spare time, Sera mentors youths, reflecting her commitment to community involvement and personal development. She also enjoys leisurely walks in parks and engages in birdwatching with her husband, indicating her personal interest in nature and outdoor activities.