Simon Sketchley
About Simon Sketchley
Simon Sketchley serves as the Head of Research at YouGov, where he has worked since 2021. He has extensive experience in research roles, including positions at Ipsos MORI and Hall & Partners.
Current Role at YouGov
Simon Sketchley currently serves as the Head of Research at YouGov, a position he has held since 2021. In this role, he oversees various research initiatives and strategies within the organization. His responsibilities include managing research teams and ensuring the quality and relevance of data collected for client projects. Sketchley's experience in research management contributes to YouGov's reputation for delivering insightful data analysis.
Previous Experience at YouGov
Prior to his current role, Simon Sketchley worked at YouGov as the Head of Research - Connected Data for a period of five months in 2021. He also held the position of Director, Data Services from 2020 to 2021. These roles involved leading data-driven research projects and enhancing the company's data services offerings, further establishing his expertise in the field.
Experience at Ipsos MORI
Simon Sketchley has significant experience at Ipsos MORI, where he worked for a total of six years as Senior Research Director from 2011 to 2017. His tenure at Ipsos MORI began in 1998, where he progressed from Graduate to Research Director over thirteen years. This extensive background in research at Ipsos MORI provided him with a solid foundation in data analysis and research methodologies.
Professional Background
Before joining YouGov, Simon Sketchley was a Partner at Hall & Partners for ten months in 2018 and 2019. His work there involved collaborating with clients to deliver research solutions tailored to their needs. This role, along with his previous positions, showcases his extensive experience in the research sector and his ability to lead teams in delivering impactful insights.
Education and Qualifications
Simon Sketchley studied at De Montfort University, where he earned a Bachelor of Science degree in Business Administration and Management from 1994 to 1998. This educational background equipped him with essential skills in management and business practices, which he has applied throughout his career in research and data analysis.