Siriporn Kittichutchawarl
About Siriporn Kittichutchawarl
Siriporn Kittichutchawarl is the General Manager at YouGov in Bangkok, Thailand, with extensive experience in market research and customer insight across various industries. She has held several senior positions in notable companies, including Acorn Marketing & Research Consultants, Central Group, and Nielsen.
Current Role at YouGov
Siriporn Kittichutchawarl serves as the General Manager at YouGov, a position she has held since 2019. In this role, she is responsible for overseeing operations and driving strategic initiatives within the organization. Her work is based in the Bangkok Metropolitan Area, Thailand, where she applies her extensive experience in market research and customer insights to enhance YouGov's offerings.
Previous Experience in Market Research
Prior to her current role, Siriporn Kittichutchawarl held various positions in market research and consumer insights. She worked as a Research Manager at Acorn Marketing & Research Consultants from 1993 to 1997. She also served as Client Director at dunnhumby from 2012 to 2015 and as Account Director at Kantar Millward Brown from 2016 to 2017. Additionally, she was the Research Director - Head of Consumer Experiences at GfK from 2015 to 2016 and the Director of Nielsen Media Research from 2006 to 2010.
Leadership Roles in Major Companies
Siriporn Kittichutchawarl has held several leadership roles in prominent companies. She was Vice President - Research and Insight at Central Group from 2017 to 2018. Her experience also includes a position as Senior Research Director at Market Support Ltd. from 2010 to 2011. Her diverse background in various organizations has contributed to her expertise in the retail and FMCG industries.
Educational Background
Siriporn Kittichutchawarl has a strong academic foundation. She earned a Master of Business Administration (MBA) from the National Institute of Development Administration between 2001 and 2003. Prior to that, she completed a Master of Communication Arts at Chulalongkorn University from 1991 to 1993. She also holds a Bachelor of Science in Medical Technology from Chulalongkorn University, which she completed from 1985 to 1989.
Skills and Expertise
Siriporn Kittichutchawarl possesses strong analytical skills and strategic management capabilities. Her extensive experience in the retail and FMCG industries has equipped her with a deep understanding of customer insights and market research. She is recognized as a strong research professional and team player, contributing effectively to her teams and projects.