Tove Keldsen
About Tove Keldsen
Tove Keldsen serves as the Head of Global ABM & Nordic Marketing at YouGov, where she has worked since 2014. With a strong background in marketing and communications strategies, she specializes in the Nordic region and has extensive experience in digital marketing and project management.
Work at YouGov
Tove Keldsen has been with YouGov since 2014, initially serving as Nordic Marketing Manager for ten years. In 2021, she advanced to the role of Head of Global ABM & Nordic Marketing. Her responsibilities include overseeing marketing strategies and initiatives across the Nordic region and globally. Keldsen's tenure at YouGov has been marked by her focus on developing effective marketing campaigns and enhancing brand visibility.
Education and Expertise
Tove Keldsen studied at Roskilde Universitetscenter, where she earned a Bachelor in Business Studies from 2000 to 2003 and a CAND. SCIENT. SOC. i PR from 2003 to 2005. Her educational background provides a strong foundation in marketing and communications. Keldsen possesses expertise in advising on marketing strategies, particularly in the Nordic region, and has skills in online marketing, including web analytics, SEO, and SEM.
Background
Before joining YouGov, Tove Keldsen worked at Creuna as a PR and marketing consultant from 2005 to 2011. She then served as Marketing Manager at Vertica from 2011 to 2014. Her experience in these roles contributed to her understanding of marketing dynamics and strategic planning, particularly in B2B contexts.
Achievements
Throughout her career, Tove Keldsen has demonstrated a strong capability in project management for web activities and campaigns. She has focused on developing digital communication strategies that align with business objectives. Her work has contributed to the successful implementation of marketing initiatives within the organizations she has been part of.