Werner Grimmer
About Werner Grimmer
Werner Grimmer is a Team Manager of Custom Research at YouGov Deutschland AG, where he has worked since 2016. He has a strong background in market research, specializing in qualitative methodologies and has held various leadership roles in the field since 1998.
Current Role at YouGov
Werner Grimmer currently serves as the Team Manager for Custom Research at YouGov Deutschland AG. He has held this position since 2016, overseeing a variety of custom research projects. His role involves managing and leading teams to deliver tailored research solutions across different sectors, including financial services, IT/telecommunications, energy, and B2B.
Previous Experience at YouGov Deutschland AG
Prior to his current role, Werner Grimmer worked at YouGov Deutschland AG as the Head of Energy Research from 2012 to 2016. During his four years in this position, he focused on research initiatives specific to the energy sector, contributing to the company's understanding of market dynamics and consumer behavior within this field.
Experience at psychonomics AG
Werner Grimmer was employed at psychonomics AG as Bereichsleiter Qualitative Forschung from 1998 to 2002. In this role, he led qualitative research efforts, gaining valuable experience in research methodologies and team management. His work contributed to the development of insights in various research projects during his four years with the company.
Educational Background
Werner Grimmer studied at Universität zu Köln, where he earned a Diplom-Pädagoge in Erziehungswissenschaften from 1989 to 1994. He also completed a Diplom-Psychologe in Wirtschafts- und Sozialpsychologie at the same university from 1983 to 1991. His educational background provides a strong foundation for his expertise in market research and qualitative methodologies.
Research Specialization
Werner Grimmer specializes in customized market research, focusing on sectors such as financial services, IT/telecommunications, energy, and B2B. He possesses extensive experience in qualitative research methodologies, which he has applied throughout his career to lead teams and manage research projects effectively.