Zayba Gani
About Zayba Gani
Zayba Gani is a Research Executive at YouGov in London, England, where she has worked since 2021. She holds a Bachelor of Science in Psychology from City, University of London, and has previous experience at Westco Communications and Ipsos MORI.
Work at YouGov
Zayba Gani has been employed at YouGov since 2020, initially serving as a Junior Research Executive before advancing to the position of Research Executive in 2021. In this role, Gani contributes to various research projects, utilizing skills in data analysis and market research. The position is based in London, England, where Gani has gained experience in conducting surveys and interpreting data to inform client decisions.
Education and Expertise
Zayba Gani completed a Bachelor of Science in Psychology at City, University of London from 2016 to 2019. This academic background provides a foundation in understanding human behavior and research methodologies, which are essential in the field of market research. Gani's education supports her current role at YouGov, where psychological principles can be applied to analyze consumer behavior.
Background
Prior to joining YouGov, Zayba Gani worked as a Research Executive at Westco Communications from 2018 to 2020. This role involved gathering and analyzing data to support communication strategies. Gani also briefly worked as a Market Researcher at Ipsos MORI in 2020, where she gained additional experience in the research industry. These roles have contributed to her expertise in research and data analysis.
Career Progression
Zayba Gani's career in research began with her position at Ipsos MORI, followed by a more extended role at Westco Communications. In 2020, she transitioned to YouGov, where she has continued to develop her skills in research. Over the years, Gani has progressed from a Junior Research Executive to a Research Executive, reflecting her growth and commitment to the field.