Johnson L
About Johnson L
Johnson L is a Paid Social Specialist in Growth Marketing with a strong background in digital marketing and business intelligence. Currently working at Your Super, Johnson has experience in A/B testing, reporting, and has held various roles in marketing and acquisitions across several companies.
Current Role at Your Super
Johnson L currently serves as a Paid Social Specialist in Growth Marketing at Your Super, a position he has held since 2020. In this role, he focuses on optimizing paid social campaigns and enhancing overall marketing strategies. He collaborates with the creative team to conduct A/B testing of assets across various placements and platforms. Johnson has successfully grown monthly ad spend by 70% while improving return on investment (ROI) by 8% since joining the company. His work involves streamlining full-funnel and creative reporting using Tableau, which aids in data-driven decision-making.
Previous Experience in Digital Marketing
Prior to his current role, Johnson L accumulated significant experience in digital marketing across various companies. He worked at The Bouqs Company as a Digital Marketing Associate in Acquisition Marketing from 2018 to 2019. Before that, he was a Digital Marketing Coordinator at The Proactiv Company from 2017 to 2018, and a Market Research Coordinator at Guthy|Renker from 2014 to 2016. His roles involved analyzing market trends, coordinating marketing efforts, and enhancing customer acquisition strategies.
Background in Economics and Cultural Studies
Johnson L studied at the University of California, San Diego, where he earned a Bachelor of Arts in Economics and a Bachelor of Arts in East Asian Cultural Studies from 2007 to 2012. His education provided a strong foundation in economic principles and cultural insights, which he applies in his marketing roles. Additionally, he participated in an exchange program at Fudan University, focusing on International Studies and Business in 2012.
Analytical Skills and Reporting Expertise
In his professional roles, Johnson L has demonstrated strong analytical skills, particularly in reporting and data analysis. He has worked with Business Intelligence to streamline full-funnel and creative reporting, utilizing tools like Tableau. He proposed and implemented a complete naming convention restructure for Facebook ad accounts, which enhanced the reporting framework. His ability to analyze data and generate insights has contributed to improved marketing performance across his positions.
Experience in Acquisitions and Market Research
Johnson L's career began as an Acquisitions Analyst at Dorado Financial Corporation from 2012 to 2014, where he gained experience in analyzing acquisition opportunities. He later transitioned to market research roles, including positions at The Proactiv Company and Guthy|Renker. These experiences have equipped him with a comprehensive understanding of consumer insights and market dynamics, which he leverages in his current marketing strategies.