Lizette De Groot
About Lizette De Groot
Lizette De Groot serves as the Head of Paid Social & CRM at Your Super, where she has worked since 2019. With over six years of experience in Growth Marketing across various industries, she also provides workshops and mentorships for start-ups and scale-ups.
Work at Your Super
Lizette De Groot serves as the Head of Paid Social & CRM at Your Super, a position she has held since 2019. In this role, she leads the Digital Channels and CRM efforts, focusing on driving hyper-growth across European markets. Her responsibilities include developing and executing paid social strategies to enhance brand visibility and customer engagement. Working remotely, she collaborates with various teams to align marketing initiatives with the company's objectives.
Education and Expertise
Lizette De Groot has a diverse educational background. She studied Psychology at Vrije Universiteit Amsterdam for one year, from 2011 to 2012. She then pursued a Bachelor of Business Administration in Hotel & Event Management at Tio University of Applied Sciences Amsterdam, completing her studies from 2012 to 2016. Additionally, she obtained a Minor in Social Sciences and Law from Universidad Carlos III de Madrid in 2015. This educational foundation supports her expertise in Growth Marketing, particularly in the Health & Wellness, Fashion, and Furniture industries.
Background
Lizette De Groot has over six years of experience in Growth Marketing. Prior to her current role at Your Super, she worked as a Paid Social Executive at MADE.COM in London from 2017 to 2018. Earlier in her career, she gained experience as a Social Media Marketing Intern at Hummus Bros from 2016 to 2017. Her career trajectory reflects a strong focus on digital marketing strategies and social media engagement.
Workshops and Mentorships in Growth Marketing
In addition to her professional roles, Lizette De Groot provides workshops and mentorships in Growth Marketing. She enjoys collaborating with purpose-driven start-ups and scale-ups, sharing her knowledge and experience to help these organizations grow. Her commitment to mentorship highlights her dedication to fostering new talent in the marketing field.