Jennifer Bonita
About Jennifer Bonita
Jennifer Bonita is a Senior Manager of Artist Relations at Yousician, where she has worked since 2020. With over 10 years of experience in music marketing and distribution, she has held various roles at The Orchard and Savoy Label Group, focusing on enhancing artist relations and executing successful marketing strategies.
Work at Yousician
Jennifer Bonita serves as the Senior Manager of Artist Relations at Yousician since 2020. In this role, she works cross-functionally on global campaigns aimed at enhancing artist relations and music distribution. Her responsibilities include developing strategic global partnerships and implementing music marketing initiatives. Bonita's efforts focus on connecting artists with their fans through innovative products and technology.
Previous Experience at The Orchard
Before joining Yousician, Jennifer Bonita held multiple positions at The Orchard, a subsidiary of Sony Music. She worked as Associate Director of International Label Management for two months in Seoul, South Korea, in 2019. Following this, she served as Associate Director of International Label Management from 2019 to 2020 and as Associate Director of Label Management from 2018 to 2019, both in the New York City Metropolitan Area. Additionally, she worked as Client Relations Product Manager for Frontline Releases from 2015 to 2018, accumulating over three years of experience in this role.
Education and Expertise
Jennifer Bonita studied at Wilkes University, where she earned a Bachelor of Business Administration (BBA) with a focus on Marketing and Music from 2001 to 2005. She also attended Musicians Institute, obtaining a Certificate in Music Business. Her educational background supports her expertise in new release planning, distribution, and marketing, which spans over 10 years.
Background in Marketing
Jennifer Bonita began her career in marketing as a Marketing Coordinator at Savoy Label Group from 2008 to 2010 in Santa Monica, CA. This role provided her with foundational experience in the music industry, which she later built upon during her tenure at The Orchard. Her background in marketing has contributed to her proven track record of increasing revenue and executing successful marketing plans.