Sini Hynynen
About Sini Hynynen
Sini Hynynen is the User Insights Lead at Yousician, where she has worked since 2021. With a background in creative business design and a strong foundation in social psychology, she excels in moderating, presentation, and business storytelling.
Current Role at Yousician
Sini Hynynen serves as the User Insights Lead at Yousician, a position she has held since 2021. In this role, she focuses on understanding user behavior and preferences to enhance the overall user experience. Her work involves analyzing data and translating insights into actionable strategies that align with the company's goals.
Previous Experience at Kuudes
Prior to her current position, Hynynen worked at Kuudes, a creative business design company. She held two roles there: Insight Strategist from 2018 to 2019 and Head of Insight from 2019 to 2021. In these positions, she developed insights that informed business strategies and helped clients address their challenges through user-centric solutions.
Educational Background
Hynynen earned her Master's Degree in Social Psychology from the University of Helsinki, where she studied from 2007 to 2014. Additionally, she completed a program at Tsemppari - Personal Training, achieving her Licensed Personal Trainer certification in 2014. Her educational background provides her with a strong foundation in psychological principles and research methodologies.
Research and Teaching Experience
Sini Hynynen has extensive experience in academic research and teaching. She worked as a Research Assistant at the University of Helsinki from 2009 to 2011 and served as a Course Assistant for Qualitative Research Methods during the same period. These roles allowed her to deepen her understanding of research techniques and contribute to academic projects.
Skills and Expertise
Hynynen possesses a deep psychological understanding and expertise in various research methods. She is known for her creative thinking and ability to re-frame business challenges, which enables her to find innovative, user-centric solutions. Her skills in business storytelling enhance her persuasive writing and presentation abilities.