Kelly Chmielewski
About Kelly Chmielewski
Kelly Chmielewski is the Head of Global Marketing and Communications at YPO and the Founder of The Possibility Shop, with extensive experience in brand strategy and creative leadership.
Current Role
As of 2023, Kelly Chmielewski serves as the Head of Global Marketing and Communications at YPO. In this role, she oversees YPO's brand, marketing, and communications strategy and implementation. She collaborates closely with global leadership and various department heads in this capacity, working remotely from Dallas, Texas.
Past Experience
Kelly Chmielewski has a rich professional history, having held several significant roles throughout her career. From 2021 to 2022, she was the Managing Director of Marketing and Communications at KID Museum in the Washington DC-Baltimore area. Prior to that, Kelly worked at the Public Broadcasting Service (PBS) in various strategic roles from 1998 to 2016, including Vice President of PBS Creative Lab and Sr. Director of National Brand Strategy. She also served as a Senior Brand Strategist at Taproot Foundation from 2010 to 2016 and held a management position at Olsten in Milwaukee, WI from 1991 to 1994.
Entrepreneurial Ventures
In addition to her roles in established organizations, Kelly Chmielewski is also the Founder and Brand Innovator at The Possibility Shop, a venture she initiated in 2017. This initiative focuses on brand innovation and strategic growth. Previously, she ran her consultancy, the Kelly Chmielewski Marketing Consultancy, from 1995 to 1998, providing marketing advice to various clients.
Education and Teaching
Kelly Chmielewski earned her Bachelor of Business Administration in International Business and French from St. Norbert College, where she studied from 1987 to 1991. Leveraging her expertise in branding and human-centered design, she serves as a guest lecturer at Georgetown University, sharing her knowledge on branding and design thinking with students.
Awards and Recognition
Kelly Chmielewski has been recognized for her contributions to brand strategy and creative leadership, earning an Emmy® award. During her tenure leading the in-house agency at PBS and PBS KIDS, she played a crucial role in achieving double-digit brand growth and garnered substantial industry recognition for her work.
Specializations and Expertise
Kelly Chmielewski specializes in design thinking and human-centered design, focusing on creating meaningful customer experiences. She has notable expertise in brand stewardship and innovation, helping organizations convert brand purpose into strategic plans and groundbreaking campaigns. She also contributes to the strategic planning team for TEDxMidAtlantic, helping to shape the event's direction.