Lizanne Falsetto
About Lizanne Falsetto
Years before she became a world-renowned CEO, Lizanne Falsetto began her entrepreneurial journey at her kitchen table, inspired both by a family recipe and desire to solve a personal problem. On that table, the original thinkThin® bar was created: a revolutionary bar that would become one of the most sought-after health foods on the market. Lizanne is a prescient food pioneer and protein expert who understood the benefits of a high-protein, low-sugar lifestyle 20 years before the widespread adoption of the ketogenic diet. As thinkThin® scaled to reach a global audience, Lizanne became the first in the industry to stamp “gluten-free” on product packaging, ultimately paving the way for an entirely new retail category on store shelves: the nutrition bar. Lizanne’s original instinct for a clear market opportunity in health food evolved into a 20-year tenure as CEO of one of the fastest-growing health food brands in history. thinkThin® was acquired by Glanbia in late 2015. Since the sale of her company, Lizanne has kept a finger on the pulse of food innovation, longevity, and wellness. She frequently advises CEOs, other female founders, and startups using the arsenal of knowledge and expertise she accumulated during her entrepreneurial journey. A talented speaker and media personality, Lizanne has been featured by leading outlets such as Fast Company, TIME, Forbes, NBC, FOX, and CBS. Lizanne is also an active member of the Young Presidents’ Organization (YPO), serving as board member and the 2024 Chair of the Global Health & Wellness Network.