Christiane Soto
About Christiane Soto
Christiane Soto serves as the Senior Content Marketing Manager at Yugabyte, where she leads content creation and manages SEO initiatives. With a diverse background in marketing and writing, she has held various roles across notable companies, including Oracle and Mobil Oil.
Current Role at Yugabyte
Christiane Soto serves as the Senior Content Marketing Manager at Yugabyte, a position she has held since 2022. In this role, she manages quarterly editorial calendars and derivative content plans to align with marketing and sales objectives. Soto acts as the editor and lead writer for the Yugabyte company blog, overseeing content creation and publication. She collaborates with cross-functional teams, including product marketing, engineering, and sales, to create targeted content for specific personas. Her work emphasizes the culture of impact and ownership at Yugabyte.
Previous Experience in Content Marketing
Before joining Yugabyte, Christiane Soto held several positions in content marketing and writing. She worked at Oracle as a Senior Content Manager from 2016 to 2020, where she focused on website, SEO, and content marketing strategies. Additionally, she served as a Marketing Consultant and Writer at Haley Marketing Group for one year in 2014. Soto's experience also includes a role as Chief Writer at CollabWorks for nine months in 2014 and as Digital and Content Marketing Manager at Keste from 2014 to 2016.
Sales and Business Consulting Background
Christiane Soto has a solid foundation in sales and business consulting. She worked at Mobil Oil as a Sales and Business Consultant from 1990 to 1996, where she spent six years developing her skills in business strategy. Additionally, she served as a Presentation Analyst at Dr Pepper Snapple Group for one year in 1990. Her early career also includes a role as Competitive Intelligence Analyst at Phoenix Consulting Group, LLC from 2000 to 2004.
Educational Background
Christiane Soto holds a Bachelor of Business Administration (BBA) in Marketing and Advertising Management from the University of North Texas, where she studied from 1985 to 1989. She furthered her education by earning a Master of Arts (MA) in Secondary Education and Teaching from Texas Woman's University between 2008 and 2010. Soto also obtained a Master of Business Administration (MBA) from Pepperdine University in 1995.
SEO Initiatives at Yugabyte
At Yugabyte, Christiane Soto has developed and managed SEO initiatives aimed at improving search engine rankings for 15 strategic keywords. Her efforts contribute to enhancing the visibility of YugabyteDB's capabilities, particularly in logistics and hybrid cloud deployments. Soto's work in SEO is integral to the company's marketing strategy and overall online presence.