Mari C.
About Mari C.
Mari C. is a Latam Account Executive with a strong background in demand generation and customer engagement. She has worked in various marketing and business development roles across multiple companies and holds an MBA in Data Science for Business.
Work at Yugabyte
Currently, Mari C. serves as the LATAM Account Executive at Yugabyte, a position she has held since 2024. In this role, she focuses on customer engagement and sales strategies across North America and Latin America. Prior to this, she worked as a Customer Engagement Manager at Yugabyte, where she contributed to the company's growth in these regions. Her responsibilities include managing client relationships and developing effective sales processes.
Education and Expertise
Mari C. has a diverse educational background. She studied Business at Etep - Centro Universitário, earning a Bacharelado em Administração from 2012 to 2016. She furthered her education by obtaining an MBA in Data Science for Business from Pontifícia Universidade Católica do Rio Grande do Sul in 2020. Additionally, she completed a Master's degree in Digital Marketing Specialization at the University of Illinois Urbana-Champaign in 2021. Her expertise includes demand generation strategies, nurture campaigns, and account-based marketing.
Professional Background
Mari C. has accumulated extensive experience in various marketing and sales roles. She worked as a Marketing Manager for Brazil at DataRobot from 2019 to 2020 and as a Business Development professional at Five Acts from 2018 to 2019. Additionally, she held positions at H2o.ai as Demand Generation Manager for LATAM and Customer Engagement Manager for Canada. Her early career included a Marketing Analyst role at Zappts and a marketing internship at Urgo Medical Brasil.
Achievements in Demand Generation
Mari C. specializes in demand generation strategies, particularly in developing nurture campaigns and account-based marketing (ABM) initiatives. Her strong background in pipeline tracking has contributed to effective sales processes in her roles. She has demonstrated the ability to adapt to high-velocity work environments, which has been essential in her various positions across the marketing and sales sectors.
Commitment to Endurance Sports
Outside of her professional endeavors, Mari C. participates in triathlons, reflecting her commitment to endurance and discipline. This involvement in sports showcases her dedication to maintaining a balanced lifestyle and her ability to set and achieve personal goals.