Mari Capibaribe
About Mari Capibaribe
Mari Capibaribe is the Demand Generation Manager for North America at Yugabyte, with a strong background in marketing and demand generation across various companies in Brazil and Canada. She has played a significant role in promoting AI platforms and has contributed to the marketing success of notable companies like H2O.ai.
Work at Yugabyte
Currently, Mari Capibaribe serves as the Demand Generation Manager for North America at Yugabyte. She has held this position since 2022 and is based in Ontario, Canada. In this role, she is responsible for developing and executing demand generation strategies to enhance Yugabyte's market presence and drive customer engagement.
Previous Experience in Marketing
Before joining Yugabyte, Mari Capibaribe worked at H2O.ai as the Customer Engagement Manager for Canada from 2020 to 2022. She played a significant role in promoting the H2O AI Hybrid Cloud platform, which is utilized by over 20,000 organizations globally. Her earlier experience includes positions as Marketing Manager at DataRobot in Brazil and Campaign Manager at Consultor de Marketing Digital.
Education and Expertise
Mari Capibaribe holds a Master's degree in Digital Marketing Specialization from the University of Illinois Urbana-Champaign, which she completed in 2021. She also earned a Bachelor's degree in Business Administration from Etep - Centro Universitário, studying from 2012 to 2016. Additionally, she has an MBA in Data Science for Business from Pontifícia Universidade Católica do Rio Grande do Sul, completed in 2020.
Contributions to H2O.ai
During her tenure at H2O.ai, Mari Capibaribe implemented successful demand generation strategies that contributed to the company's recognition as a trusted AI provider for major companies, including AT&T, GlaxoSmithKline, and PayPal. Her efforts helped establish H2O.ai as a preferred AI provider for over half of the Fortune 500 companies.
Early Career and Internships
Mari Capibaribe began her career with various roles that provided foundational marketing experience. She worked as a Marketing Intern at Urgo Medical Brasil in 2015 and as a Marketing Analyst at Zappts and Zmiles in 2016. These early positions helped her develop essential skills in marketing strategy and customer engagement.