Dominika Matthews
About Dominika Matthews
Dominika Matthews serves as the Director of Customer Success at Zeenk, where she has worked since 2022. She has a diverse background in digital marketing and analytics, with previous roles at Albertsons Companies and BJ's Wholesale Club.
Work at Zeenk
Dominika Matthews has been serving as the Director of Customer Success at Zeenk since 2022. In this role, she is responsible for forecasting performance and sharing results with senior leadership. Her position is based in Westborough, Massachusetts, where she has contributed to the company's customer success initiatives for two years.
Previous Experience
Before joining Zeenk, Dominika Matthews worked at Albertsons Companies as the Digital Marketing & Analytics Manager from 2020 to 2022 in Denver, Colorado. She also held the position of Digital Marketing Manager at BJ's Wholesale Club from 2018 to 2020 in Westborough, Massachusetts. Earlier in her career, she worked as a Summer Programs Coordinator at Babson College from 2014 to 2018 and as City Manager at The Lady Project from 2014 to 2016 in Nashua, NH. Her experience also includes a role as a Sales Analyst/Consumer Insights Analyst at Euro-Pro from 2013 to 2014 in Newton, MA.
Education and Expertise
Dominika Matthews earned her Bachelor of Science (B.S.) in Business Administration from the University of New Hampshire's Peter T. Paul College of Business and Economics, completing her studies from 2009 to 2012. She later obtained her Master of Business Administration (M.B.A.) from Babson College's F.W. Olin Graduate School of Business, graduating in 2018. Her expertise includes test-and-learn strategies for digital marketing initiatives, as well as developing and implementing online marketing plans focused on customer segmentation and messaging strategies.