Markus Hoffmann
About Markus Hoffmann
Markus Hoffmann is a Key Account Manager at ZEISS Digital Innovation in Leipzig, Germany, where he has worked since 2023. He has extensive experience in the automotive sector, having held various leadership roles at API - Automotive Process Institute GmbH and Twinner, and has contributed to discussions on digital technologies in the automotive industry.
Work at ZEISS Digital Innovation
Markus Hoffmann has been serving as a Key Account Manager at ZEISS Digital Innovation since 2023. In this role, he is responsible for developing marketing strategies and contributing to business development efforts. His position is based in Leipzig, Saxony, Germany, where he focuses on managing key accounts and fostering client relationships.
Previous Experience at API - Automotive Process Institute GmbH
Prior to his current role, Hoffmann held multiple positions at API - Automotive Process Institute GmbH. He worked as a Business Unit Leader for Digital Active Reception Software from 2015 to 2017 and as Director of Product Management from 2016 to 2018. Additionally, he served as a Product Manager for Software and Applications from 2011 to 2015 and as Head of Operations in 2015. His tenure at API included significant contributions to product management and operational leadership.
Career at Twinner
Markus Hoffmann worked at Twinner as the Head of Product Line Management & Sales Engineering from 2018 to 2022. In this role, he was responsible for overseeing product lines and sales engineering efforts, contributing to the company's growth in the automotive sector. His experience at Twinner enhanced his expertise in automotive technologies and market strategies.
Educational Background
Hoffmann studied at Otto von Guericke University Magdeburg, where he earned a Bachelor of Arts degree from 2005 to 2010. His education provided a foundation for his career in technology and management, equipping him with essential skills for his roles in various organizations.
Public Speaking and Contributions
Markus Hoffmann has participated in various speaking engagements and contributed to industry discussions. He spoke at the Fleet Europe Remarketing Expert Track in 2021 and delivered a lecture series on 'Disruption in the automotive e-commerce' at a Volkswagen AG conference. He has also been featured in media reports discussing automotive scanning technology and has contributed articles on digital vehicle scanning technologies.