Cassandra Clark
About Cassandra Clark
Cassandra Clark is a Senior Director of Demand Generation with extensive experience in marketing and event production. She has held various roles at LinkedIn and currently works at Zenput and Crunchtime, focusing on data-driven marketing strategies and go-to-market initiatives.
Work at Zenput
Cassandra Clark serves as the Senior Director of Demand Generation at Zenput, a position she has held since 2022. In this role, she is responsible for leading demand generation strategies that drive growth and enhance the company's market presence. Her focus includes creating integrated marketing strategies that align with product and sales initiatives. Clark's data-driven approach to marketing informs her decisions and helps optimize performance metrics.
Previous Experience at LinkedIn
Cassandra Clark has extensive experience at LinkedIn, where she held multiple roles over several years. She worked as a Senior Marketing Manager from 2016 to 2019, overseeing marketing initiatives that supported business objectives. Prior to that, she served as a Marketing Manager for Marketing Solutions from 2014 to 2016. Additionally, she was a Group Marketing Manager for Sales Solutions from 2019 to 2022, contributing to the development of marketing strategies that enhanced sales performance.
Background in Event Production
Cassandra Clark began her career in event production, working as an Event Producer for the Phoenix Coyotes from 2006 to 2009. This role involved coordinating various events and enhancing the overall fan experience. She also gained experience in sports operations as a Game Operations Intern with the Arizona Diamondbacks in 2007, where she supported game day activities.
Education and Expertise
Cassandra Clark earned a Bachelor of Arts degree in Journalism and Mass Communication from Arizona State University. Her educational background complements her professional expertise in demand generation and marketing strategy. She specializes in developing go-to-market strategies for both consumer subscription and enterprise SaaS products, emphasizing a data-driven approach to marketing that leverages analytics for informed decision-making.
Career Progression and Other Roles
Throughout her career, Cassandra Clark has held various marketing roles in different organizations. She worked at Bizo as a Demand Generation Manager for a brief period in 2014 before its acquisition by LinkedIn. After her tenure at LinkedIn, she joined Legends Sales and Marketing as a Marketing Manager for Levi's® Stadium from 2011 to 2014. Additionally, she worked as an Associate Venue Producer for VANOC in 2009, contributing to event management efforts.