Dana Farese
About Dana Farese
Dana Farese is a Senior Manager of Content Marketing with extensive experience in marketing roles at various companies, including iCIMS and Zenput. She holds a Bachelor of Arts in Communication from Rider University and a Graduate Certificate in Digital Marketing from Walden University.
Current Role at Zenput
Dana Farese currently serves as the Senior Manager of Content Marketing at Zenput, a position she has held since 2022. In her role, she focuses on developing and executing content strategies that enhance brand visibility and engage target audiences. Zenput was acquired by CrunchTime in June 2022, which has influenced the direction of its marketing efforts. Dana's expertise in content marketing is complemented by her collaborative approach, allowing her to work effectively across various teams.
Previous Experience at iCIMS
Before joining Zenput, Dana Farese worked at iCIMS for several years in various roles. She started as a Junior Team Member in 2009 and progressed through positions such as Customer Engagement Associate I and Customer Marketing Associate II. Her tenure at iCIMS lasted from 2016 to 2021, where she contributed to customer relationship management and content development. This experience provided her with a strong foundation in marketing and customer engagement strategies.
Educational Background
Dana Farese holds a Bachelor of Arts degree in Communication with a focus on Public Relations, along with minors in Event Planning & Production and English-Creative Writing from Rider University, which she attended from 2006 to 2010. Additionally, she earned a Graduate Certificate in Digital Marketing from Walden University in 2015. This educational background has equipped her with a diverse skill set applicable to her roles in content marketing and communications.
Skills and Expertise
Dana Farese possesses a unique blend of writing, storytelling, and editorial skills, combined with project management expertise. She has a passion for experimenting with tone of voice to engage and inspire audiences. Her ability to thrive in collaborative environments enhances her effectiveness in content marketing, allowing her to work seamlessly across teams to achieve common goals.
Personal Insights
Dana Farese describes her role as a mother as her most challenging, rewarding, and important role. She identifies as an ambitious and resilient empath who thrives when helping others. This personal perspective informs her professional approach, driving her commitment to creating meaningful content and fostering connections within her work.