James Sanford
About James Sanford
James Sanford serves as the Senior Manager of Trade & Customer Marketing at Zep Inc., where he has worked since 2019. With extensive experience in marketing and management roles across various companies, he has a proven track record in implementing effective sales strategies and enhancing marketing operations.
Work at Zep
James Sanford has been serving as the Senior Manager of Trade & Customer Marketing at Zep Inc. since 2019. In this role, he has implemented a consultative selling model that positions sales representatives as product experts, enhancing the company's competitive advantage. He developed and executed customer and trade promotional calendars across multiple channels, achieving a combined channel growth of 5.6% year-over-year. Additionally, he implemented a go-to-market strategy that segmented over 4,000 products into multiple catalogs, enabling the sales force to target various industries effectively. His efforts have significantly improved the impact of Trade & Customer Marketing by bridging the communication gap between sales and marketing departments.
Previous Experience
Before joining Zep Inc., James Sanford held various marketing and management positions. He worked at Eastman Kodak in multiple roles, including Product Line Marketing Manager and Director of Retail Partner Management Digital Imaging Services. His tenure at Lund International included positions as Product Marketing Manager and Senior Director of Marketing. He also gained experience at Nabisco Biscuit Company as a Category Development Analyst/Manager and at Frito-Lay as an Account Category Manager. His diverse background in marketing and management spans over two decades.
Education and Expertise
James Sanford holds a Bachelor of Arts in Business Administration from Middle Tennessee State University, where he studied from 1984 to 1987. He later earned a Master of Business Administration (MBA) from Troy University, completing his studies between 2002 and 2004. His educational background has provided him with a solid foundation in business principles, which he has applied throughout his career in various marketing and management roles.
Achievements in Marketing Strategy
Throughout his career, James Sanford has demonstrated expertise in developing marketing strategies that drive growth. At Zep Inc., he utilized Salesforce CRM to create campaigns that provided customer visibility and revenue pipelines for new products, excess inventory, contests, and promotions. His implementation of a consultative selling model and go-to-market strategies has optimized product launches and promotions, contributing to the overall success of the marketing department.