Lauren Houser
About Lauren Houser
Lauren Houser serves as the Vice President of Marketing at Zep Inc., where she leads product marketing and design teams. With extensive experience in brand management and corporate communications, she has held various marketing roles across several companies since 2003.
Current Role at Zep Inc.
Lauren Houser serves as the Vice President of Marketing at Zep Inc., a position she has held since 2022. In this role, she leads the design and trade/channel teams, overseeing marketing strategies and initiatives. Her responsibilities include guiding product marketing efforts and managing corporate communications and demand generation teams. Houser's leadership is instrumental in shaping the marketing direction of Zep Inc.
Previous Experience at Zep Inc.
Lauren Houser has held multiple positions at Zep Inc. She began as a Product Manager for Retail Brands in 2018, followed by a role as Director of Product Marketing from 2018 to 2020. She then advanced to Senior Director of Product & Category Management, where she worked from 2020 to 2022. Throughout her tenure, she has contributed significantly to product marketing and category management.
Marketing Career Background
Before joining Zep Inc., Lauren Houser worked in various marketing roles. She was a Brand Manager at Central Garden & Pet from 2015 to 2017 and held the position of Marketing Manager II at InComm from 2017 to 2018. Earlier in her career, she gained experience as a Graphic Designer at the Las Vegas Chamber of Commerce and Access Intelligence. These roles have provided her with a diverse skill set in marketing and brand management.
Educational Qualifications
Lauren Houser earned her MBA in Marketing from the University of Notre Dame, where she studied from 2010 to 2012. She also holds a Bachelor of Science in Communications from Syracuse University, obtained between 1998 and 2002. Additionally, she participated in a Semester at Sea program in 2000, focusing on General Studies. Her educational background supports her expertise in marketing and communications.
Market Insights and Consumer Understanding
Lauren Houser has a keen understanding of consumer needs, particularly in the context of cleaning solutions. As a mother of two small children, she recognizes the importance of safe cleaning products. She also acknowledges the growing consumer desire to reduce cleaning time and product usage in a post-pandemic market. Furthermore, she has identified a market opportunity for cleaning solutions tailored to air fryers, reflecting her ability to adapt to changing consumer trends.